I know that I struggle with periodic insomnia. It’s not any fun, and, it’s really been ultimately quite disruptive to my life and relationships. This lead to my journey through the world of sleeping pills, which ended, thankfully, with Rozerem.

I was wondering the other day just how pervasive sleeping problems are in our society (America) and internationally. I found an informative article which gives an interesting picture of this.

To get an idea, it’s always good to look to the spending of direct-to-consumer advertising. In the case of sleep medications, we see that last year $600 million was spent (which is double the year prior!) In 2006, Americans spent nearly $4 billion on prescription sleeping pills; and, by 2014, the market is expected to expand to $5.5 billion. Bear in mind, in 2005, over 43 million sleeping pill prescriptions were filled!

So, you can clearly see that insomnia affects a lot of people, and, an awful lot of revenue is generated because of this problem.

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[tags]sleeping pill, insomnia, sleeping problems, direct-to-consumer, sleep medications[/tags]

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Neurocrine Biosciences’ Indiplon is awaiting FDA approval. Indiplon seeks to enter the competitive sleeping pill market. One quality that distinguishes Indiplon is that it’s a “short-acting”: meaning that it puts the person to sleep at the beginning of the night or is to be used to put the insomniac back to sleep should he wake up in the middle of the night. And, the sedative effects are not supposed to be present in the morning.

Gary Lyons says the medication takes effect in about fifteen minutes and only lasts for an hour.

The article also distinguishes Rozerem as one of the few drugs that does not use a sedative to bring about sleep. Rozerem works by being a melatonin receptor agonist.

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[tags]Neurocrine Biosciences, Indiplon, FDA, sleeping pill, sleeping pill market, insomniac, sleep, sedative, Rozerem, drugs, melatonin, melatonin receptor agonist[/tags]

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Most people have probably by now seen the Rozerem ad campaign commercials which features a beaver (some say otter) and Abraham Lincoln. I’d say this is a pretty creative campaign! Well, I found the most interesting analysis of it here.

[tags]rozerem, abe lincoln, ad campaign, commercials[/tags]

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Rozerem is all about getting you to sleep! I’m just getting this site together now. And, slowly but surely I’m making some progress. I just put the page up about sleep hygiene. This alone could help a lot of people who are having trouble sleeping.

And, I’m adding more information because I want this to be the most complete Rozerem resource online!

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